Week 5: Monetization & Sponsorships

Week 5 Resources: Monetization & Sponsorships

Required Software & Accounts

Before starting your outreach, ensure you have access to the following tools and platforms discussed in the video.

• Aidolons: Advanced business automation and video production tool.
  • Visit Aidolons 
• Patreon: For building a subscription-based community around your content.
  • Visit Patreon 
• Affiliate Network: Used to find active brand campaigns and sponsorships.
  • Explore Campaigns  (Example URL from video)
• Hunter.io: Tool for finding and verifying professional email addresses in bulk.
  • Visit Hunter.io 
• ChatGPT: Used for data scraping, spreadsheet generation, and writing pitches.
  • Visit ChatGPT 
• LinkedIn: Essential for finding the specific people in charge of marketing and partnerships at target brands.
  • Visit LinkedIn 

The ROPE Pitch Framework

When reaching out to brands, structure your email using the ROPE framework to maximize your response rate:

• R - Relevance: Connect your idea to something the brand is currently promoting or trying to accomplish.
• O - Organic: Show how it naturally fits the content you already make and what your audience enjoys.
• P - Proof: Back it up with relevant past content, audience demographics, views, or campaign results.
• E - Easy to Execute: Propose a clear, specific deliverable so they can easily understand what they’re buying.

Class Prompts

You can use these ChatGPT prompts to replicate the lead generation and pitching process shown in the lesson. Note: Ensure you are using a model with web-browsing capabilities (like GPT-4).

1. Scraping Brands into a Spreadsheet

Generate the initial list:

Visit this page [INSERT CAMPAIGN URL HERE] and make a list of the brands. put the results in a simple spreadsheet

Find additional brands:

go out and find 10 more brands that will make good sponsors for my instagram account

2. Finding Contacts

Locate the decision-makers:

for each brand, find the linkedin of the person in charge of sponsorships. If publicly available, also find their email address. add to the spreadsheet

Clean up the spreadsheet (Example):

remove the top 5 frozen rows

Note: You can export this CSV and upload it directly to Hunter.io’s Bulk Email Finder to fill in missing email addresses.

3. Crafting the Pitch Angle

Analyze the brand to find a relevant angle:

review recent posts, campaigns, and announcements from [BRAND NAME]. identify a goal that my content could help them accomplish. my content centers around [YOUR NICHE/TOPIC], mostly [YOUR DEMOGRAPHIC] audience, primarily US based. (ignore any previous conversations about content)